Deysa.

DEYSA provides drain clearing, sanitation and environmental services to companies, retailers and industry across Buenos Aires City and Greater Buenos Aires. Over 30 years in the field, its own fleet and 24/7 emergency response, with corporate clients such as Nestlé, Sancor, Jumbo, Disco, Vea, Wendy's, Eternit, Quickfood and La Nueva Metropol.

Their offering splits into four lines: drain clearing and pipe cleaning, robotic camera video inspection for diagnosis, certified waste transport and final disposal —with the certificates that back the client in an environmental audit— and sales of professional cleaning and hygiene products.

The problem was twofold. On the commercial side: little visibility on Google against competitors, and an offering that was hard to communicate. Four distinct business lines, a B2B audience, and a previous site that managed neither to explain them nor to turn them into inquiries.

On the operational side: the old site was live, with active content and campaigns, and couldn't be taken down. The new one had to be built without breaking what was already running, and both had to coexist under the same domain.

We built a new site with a content architecture designed for B2B: a page per service, a browsable catalog with over 45 products across 8 categories, a section covering the company's own equipment, and a blog that works as the engine for ranking on Google.

Social proof updates itself: real Google reviews are pulled in and published filtered by rating, so testimonials stay current without touching the site. The contact form is protected against spam and automated submissions, and inquiries go straight to the company's inbox without being stored anywhere.

The least visible part is the one that solved the underlying problem: the new site and the old one coexist under the same domain, so there was no need to shut the old one down or lose the campaigns already running. And if the legacy site goes down, the new one keeps working just the same.